At KLA we're on a mission to elevate local climate action to match the urgency of the climate crisis. For us, the last few days have only sharpened that focus. 

We're coming off Climate Week in NYC, under the banner of "It's Time." We could not agree more and echo what we heard in the opening remarks: "It’s Time to think about the crucial decisions and action we need to start taking right now."

Hurricane Helene and other storms then underscored that urgency with a path of destruction across the South, devastating mountain communities in Western North Carolina hundreds of miles from any coast. No place is immune to extreme weather exacerbated by climate change. 

KLA clients lead the way with innovative, scalable, replicable climate solutions at the local level.
Each month in 2022 we will shine a spotlight on their bright ideas.

Did you know that 95% of people are likely to remember a call to action after watching a video compared to just 10% who read information in text format?

It’s safe to say that these days you can’t effectively communicate with or engage people in your community without video. That includes climate action planning and implementation.

You can have ambitious emissions slashing opportunities, blockbuster partnership models, and interactive engagement plans, but those bells and whistles aren't enough. If you aren’t reaching people – if they are glossing over your text-heavy emails, scrolling past your standard social media posts, and never setting a virtual foot on your website – you won’t get very far.

That’s where video can be the bright idea that allows the rest of your bright ideas to see the light of day.