One of our most popular presentations at conferences is a hands-on “How to Turn Your Data Into a Story” session. We talk through the science behind the power of storytelling and why it has been such a force since the days of cave paintings up through today’s Facebook posts. Research abounds on how storytelling activates the brain in a way that communicates your message most effectively and can be the spark that empowers people to act.

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Stories are remembered up to 22 times more than facts alone.  As local governments, we sit on a pile of data. We need to do more with it. We must recognize that pile as a gold mine of compelling stories.

 

You can use stories to: 

  • Let your community know about the work you’re doing and successes you’ve had
  • Ensure that elected officials and other key stakeholders are aware of those successes and your impact on people’s lives
  • Engage the community in a planning process 
  • Inspire people to take action to help meet your sustainability or other goals

We created this Guidebook — with our storytelling framework, 4 simple steps, examples and practice exercises — to help you turn your data into stories and those stories into action.

Download the free Storytelling Guidebook now. 

 

 

KLA Helps You Tell Your Community Sustainability Story